Moisturizing Isolating Emulsion

RM 148.00

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Total: RM 148.00

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The Specs

Product Details

Moisturizing Isolating Emulsion (Primer)

Ingredients
Water, Butylene Glycol, Cetyl Alcohol, Glyceryl Stearate, Potassium Cetyl Phosphate, Titanium Dioxide, Polyglyceryl-3 Diisostearate, Polyglyceryl-10 Caprylate/Caprate, C13-16 Isoparaffin, Sodium Polyaspartate, Peacock Feather Extract, Dipotassium Glycyrrhizate, Magnesium Aspartate, Zinc Gluconate, Copper Gluconate, Betaine, Sodium PCA, Sorbitol, Serine, Glycine, Glutamic Acid, Alanine, Lysine, Arginine, Proline, Silk Gelatin Protein, Hydrolyzed Conchiolin Protein, Sodium Hyaluronate, Niacinamide, Chondrus Crispus (Carrageenan) Extract, Tetrahydroxypropyl Ethylenediamine, Phenoxyethanol, Ethylhexylglycerin, Hydroxyacetophenone, Fragrance.

Improve Skin Condition, Create a Flawless Makeup Base

The Moisturizing Isolating Emulsion is suitable for all skin types and is a professional-grade makeup primer that provides the skin with a reliable first layer of protection.

Its lightweight, silky texture feels smooth and refined on the skin, effectively locking in moisture and nutrients from skincare while helping protect the skin from external environmental stressors.

It enhances the adherence and longevity of makeup while offering protection against various light-related aggressors, including blue light and ultraviolet rays. The formula helps refine skin tone, delivering a natural, smooth finish that is oil-controlling yet never heavy.

By improving issues such as cakey foundation, patchiness, and uneven application, it creates a smooth and well-prepared base for flawless makeup. Acting as a protective barrier before makeup application, the primer supports a triple defense mechanism to help suppress melanin formation and diffusion.

The water-based formula continuously hydrates the skin, providing a fresh and comfortable sensation. With gentle application, it effectively isolates makeup while nourishing the skin with carefully selected ingredients such as silk protein and sodium hyaluronate, offering meticulous care and protection.

Product Core Advantages
1. Makeup + Skincare + Protection in One
More than a basic primer, it combines:

Makeup adherence enhancement
Isolation and environmental protection
Moisturizing and skin conditioning to reduce the overall burden on the skin.

2. Water-Based Lightweight Formula

Water-based system
Fresh, non-greasy texture
Suitable for long hours of makeup wear
Solves the issue of heavy primers causing cakey makeup

3. Enhances Makeup Adherence, Reduces Caking

Improves uneven foundation, flaking, and patchiness
Creates a smoother, more refined makeup finish

4. Multi-Light Protection, Reduced Environmental Stress

Helps protect against blue light and UV-related damage
Provides daily protection for commuting and prolonged exposure

5. Balances Repair and Soothing for Safer Makeup Wear

Contains soothing, moisturizing, and amino acid complexes
Reduces irritation caused by prolonged makeup application

Five Key Ingredients & Their Benefits
1. Sodium Hyaluronate
Benefits:

Deep hydration
Increases skin moisture levels
Improves makeup adherence and prevents flaking

Addresses:
Dryness, cakey makeup, poor foundation adherence

2. Silk Gelatin Protein
Benefits:

Forms a smooth protective film on the skin
Improves skin texture and refinement
Enhances primer smoothness

Addresses:
Rough skin texture, uneven foundation application

3. Niacinamide
Benefits:

Improves uneven skin tone
Supports oil balance
Helps maintain skin barrier stability

Addresses:
Dullness, excess oil leading to makeup breakdown

4. Amino Acid Moisturizing Complex (Sodium PCA + Amino Acids)
Benefits:

Mimics the skin’s Natural Moisturizing Factors (NMF)
Long-lasting hydration without stickiness
Enhances skin stability

Addresses:
Dryness, tightness, unnatural makeup appearance

5. Dipotassium Glycyrrhizate
Benefits:

Soothes the skin
Helps reduce irritation
Provides a gentler makeup base

Addresses:
Makeup-related irritation and redness

Core Market Positioning
Market Insight
Today’s consumers are not asking:
“Do I need a primer?”

They are asking:
“Why does my makeup still look bad even after using a primer?”

Core Positioning Statement
“A skincare-infused makeup primer designed to solve poor foundation adherence.”

Product Advantage
✔ Skincare-grade primer, not simple coverage
✔ Forms a smooth film for a more even base
✔ Water-based and breathable, suitable for dry and oily skin
✔ Light protection for daily makeup safety
✔ Effectively reduces caking, patchiness, and makeup breakdown

Why Is This Product Necessary?
The real problem is not the foundation — it is the makeup base.

Applying foundation directly after skincare → floating or cakey makeup
Layering more foundation → heavy, mask-like finish
Light exposure and makeup irritation → declining skin condition

This primer serves as the critical buffer layer between skincare and makeup.
It allows:

Skincare benefits to be locked in
Foundation to look smoother and more refined
Skin condition to remain more stable throughout the day

Skin Types Most Suitable for This Product
1. Dry / Dehydrated Skin (Highly Suitable)
Why:

Sodium hyaluronate
Amino acid moisturizing complex
Silk protein film-forming effect

Results:

Reduced flaking
Improved foundation adherence
Comfortable, non-tight feel

2. Normal Skin / Combination-to-Dry Skin (Highly Suitable)
Why:

Water-based freshness
Mild oil control without dryness
Stabilizes skin before makeup

3. Office Workers & Long-Wear Makeup Users
Why:

Isolation and light protection concept
Reduces makeup-induced irritation
Improves comfort during long wear

4. Early Aging Skin / Uneven Skin Tone
Why:

Niacinamide
Dipotassium glycyrrhizate
Amino acid complex

Directions for Use
After basic skincare, apply an appropriate amount evenly to the face and neck. Gently massage with fingertips until fully absorbed.

Ingredients Requiring Attention
1. Fragrance
Notes:

May cause discomfort for extremely sensitive skin
Used solely for sensory experience

Not a harmful ingredient

2. Phenoxyethanol
Notes:

Common and globally approved preservative
Safe within regulated concentrations
Rare sensitivity in some individuals

3. C13-16 Isoparaffin
Notes:

Improves texture and smoothness
Heavy or frequent application may feel occlusive on acne-prone skin
Not recommended for heavy use on very oily, acne-prone skin during hot weather

4. Niacinamide (Rare Cases)
Notes:

May cause temporary redness in niacinamide-intolerant individuals
Reaction depends on skin condition and tolerance

Precautions

Keep out of reach of children to prevent accidental ingestion
Discontinue use if discomfort occurs
Do not apply to skin with eczema, wounds, or broken areas

Product Summary
This is not a medical-grade, zero-irritation primer.
It is a skincare-infused, professional makeup primer designed to stabilize skin condition and enhance makeup performance.

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